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Hi, I’m Lili
and me and my team make sure our tool reviews are user-friendly and non-technical. We review the newest AI tools, so you don't have to waste time and money experimenting with what works. Especially AI for small businesses, can bring a significant advantage, as long as it’s the right tool.
Our mission is simple: give you our honest opinion about AI tools so you stay ahead of the competition.
Check out our in-depth and unbiased AI tool comparisons
In-Depth Interviews
The Future of AI: Insights from the Innovators
Don't miss out on the latest AI update, packed with exclusive insights you won't find anywhere else. In our AI interviews tech CEOs and AI enthusiasts share their personal insights about AI. We've asked all participants the same questions about hacks and shortcuts for working with AI and its future. So discover unique hands-on tips for using the tools and get a glimpse into the future of artificial intelligence.
CEO of Colossyan
CEO of fireflies.ai
CEO of Chatfuel
AI Equity ResearcherThe AI Tools List + AI Tool Deals
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AI Tools List
Not every AI tool makes it into our comparisons, but we will definitely list all tools in our AI tools List and add ratings and their key features there for you for an easier overview.
Vouchers, Deals and Discounts
We regularly receive special offers from SaaS companies and want to share them with directly with you!
How I Would Build a Business From Scratch Now
(Spoiler Alert: with AI Tools for Small Businesses)
If I started a new company in 2025, I’d have an unfair advantage because knowing how to use AI tools for business would save me so much time, it's such a productivity hack. It would put me right ahead of other small business owners who are not using AI (which in 2025 must be a very small portion).
However, next to the usual suspects like LLMs, there are so many more use cases. AI can help businesses make most processes somewhere between 50-95% faster, depending on the area. That can be through automation or via generative AI.
Sure, most output from AI tools for business creation still requires human fine-tuning. I like to call this ‘The best of both worlds’: artificial intelligence spits out endless information, and humans hone it to their liking.
I’ve been reviewing AI tools for over a year now, and I’ve literally seen the good, the bad, and the ugly. Daily, I sift out the buggy and too-early-launched AI software for you.
Here, I’ll share the use cases and very best AI tools for small businesses and business creation.
Ideation, Brand and Audience Definition
First of all, I’d use Chat as my sparring partner for developing ideas and for thinking about who my perfect customer would be. What are their pain points, and what problem can I solve for them? The most famous AI tool would tell me about competitors and how they approach their business.
Next, I’d bring my brand to life with an AI logo maker like Looka. I’d have to input only a few a markers like industry and color preference and would get suggestions for a logo of my new business. With Looka, I could work on variations instead of working on the original, and the version history would let me decide on the final best logo generated by AI for my small biz.
Creating Marketing Material
I’d ask Grammarly’s AI for help in writing my first material for marketing campaigns. This famous spelling checker hasn’t missed the next technological step and has integrated an AI writer that admittedly sounds almost better than anything I could write (almost only because it's struggling with humour and informal tone of voice).
AI Video Generators like Pictory or Veed.io would make editing videos for TikTok or my website literally 100% easier. They would provide me with a huge variety of stock-free clips and background music to play with. Or I’d upload a script written by ChatGPT, and the video AI tool would match it with suitable frames.
Social Media Presence
ContentStudio would help me spread the happy gospel about my newly built small business with AI tools, by taking over scheduling and adjusting posts for various social media platforms. Tools help with new content ideas, and via its analytics features, it would let me check out what has worked best so far.
Image generators like Adobe’s Firefly would create literally any image I can dream of for my website. I’d share info on style, colour preference, background and perspective, but in the end it would come up with something completely different...that still works. Be aware that image generators are like little time machines and can suck you into their beautiful world of creation for a looong time.
Getting extra cash
Let’s say I’ve spent my breaks reading entrepreneurs’ biographies, and ambition got in my head; I’d put together a nice presentation and request funding. My choice for presentation AI would so easily fall on Gamma for this; for biographies, it would be ’Shoe Dog’ by Phil Knight (Gee, how many ups and downs he endured! Now I feel like a sissy when I complain about little things like Google’s Search algorithm changes…) Getting back to the actual topic: Gamma is just by far the best presentation AI out there and it can generate a whole presentation from scratch from one single prompt. Ok, if you request money, you should probably add that human touch I was talking about above to your presentation. AI tools for small businesses can raise productivity but not money (yet).
Staying liquid and paid
Let’s say the ball is rolling and I have to start writing my first invoices (yay!). Then, accounting AI like Bonsai could create my bills with just a click and remind clients to pay me. Plus, after collecting data for a couple of months, it could provide a realistic forecast of my finances. Honestly, how good is it not to have to send out invoice reminders manually?!
Crunching Data
Whether for marketing, sales, production, or basically anything else: a small business in 2025 will have accumulated tons of data. A data analytics tool like Julius AI is like a non-bogus fortune teller: they will help you read the cards and suggest clever next steps. At least business-wise.
Customer Relationship Management
Let’s say my business is like a moskito in a nudist colony: very busy! Then I’ll have to keep a proper overview of the different pipelines, clients and business operations. A great CRM software powered by AI would let me automate simple workflows and send out personalized emails in bulk.
Virtual (unreal) Assistant
And by that, I mean the real virtual assistants, not the person who takes care of things for you and sits overseas. Note-taking tools like Fireflies AI will protocol the heck out of your meetings and send you a summary by email. Yes, it’s really the petty things AI tools for small businesses can take over for you. I never heard anyone say: Gosh, I love taking notes at meetings!
7 Mind-Blowing Facts about AI I bet you didn’t know
How We Review AI Tools
We cut to the case and tell you what actually works and what to avoid. Unlike other AI tool comparisons which are often done by the AI tool companies, our AI tools comparisons are unbiased. Here’s what we look at:
User experience
The overall usability, interface design, and satisfaction of users while interacting with the AI tool.
Tool Performance
Here we evaluate the effectiveness, accuracy, and reliability of the AI tool for its functions and outcomes.
Setup/Onboarding
We review the ease and efficiency of the initial setup process, including installation, configuration, and the quality of onboarding resources provided.
FAQ AI Tools
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Many AI companies offer a free plan but charge for extended features. The most famous example is ChatGPT, which was the first widely known Large Language Model launched in November 2022. It's probably the most valuable generative AI tool currently available because it has so many use cases. You can ask for instructions, translations, summarisations, information retrieval, implement it as a chatbot, and even let it plan your next journey. Just be aware that it can hallucinate at times, so if something sounds weird, ask it for its source of information. Check out our eBook for LLM hacks.
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Quickbooks from Picsart is an entirely free AI writing tool and delivers copy and text on a very high qualitative level. There are no limitations in use, and you can adjust the tone of voice and length with just a click. Check out our Text Gen Comparison.
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Sure, ChatGPT offers a free plan and is probably the most famous generative AI tool, because it has so many use cases. You can let it write almost anything you want. Image and video generators are also generative AI, and most offer a free plan. Check out our image gen comparison or our video gen comparison.
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Even though that's a very relative and broad question, we'll try to answer it best as we can: what are the best productivity tools? ChatGPT is the best performing LLM as of now. Since this tool category has the most use cases, we'd say ChatGPT is the best free accessible artificial intelligence you can work with. You can use it to summarize long texts or as a chatbot on your website to let it answer repetitive customer questions and streamline and automate processes. Other great tools are image generators from Midjourney or Adobe Fireflies and video generators from Runway and Pictory. Feel free to dive deeper into each section in “Comparisons”
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Well, it's usually not that hard, as long as you don't have to install them on your own computer and run them locally, it should be fairly easy. Even tools like Facebook's AI Llama 3, which generally is meant to be installed on your own computer, can be accessed via groq.com with an interface where you can easily prompt like a pro.
When using an AI assistant (like LLMs) remember that the more information you give the AI model, the better the outcome will usually be. Your prompts can be conversational as if you were talking to a friend. Tell it the purpose of your query and add exclusions (things you don't want included in the answer). Instruct on formatting or length to receive your best ai-generated results. Find more tips in our prompt playbook.
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Yes, the Google AI Gemini Pro is free to use, but the company also offers a paid version which is called Gemini Advanced. So far, our experience hasn't been overwhelmingly good, Gemini is probably the AI-powered tool that most often claims not to know something. Well, at least it's not hallucinating and making things up...