The Best AI Video Generators for 2025
A detailed comparison of the newest AI video generators with video examples.
October 17th, 2025
Written by
Last updated
TL;DR BEST AI VIDEO GENERATORS
The best AI Video Generators are currently Sora 2 and Veo 3, because they create the most realistic scenes, follow prompts well and can add audio to the videos.
Artlist combines the best AI video generator models within one tool and adds image, music, and voice-overs in one affordable and modular subscription.
Free video generators are getting scarce, and fun features like start-to-end frames allow you to tell a cohesive story.
Our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission. Why you can trust us: Editorial Policy & Testing Methodology
Free AI Video Generators and Pros & Cons Overview
Tool Name | Best Pro | Biggest Con | Free Access |
---|---|---|---|
Artlist | All-in-one tool | ? | 1 video, 4 images, 1 VoiceOver |
Sora 2 | Good with complex human movements | Often adds unnecessary camera movements | 1 video free on Artlist |
Veo 3 | Audio integration | Expensive | 1 video free on Artlist |
Kling AI | Start/end image option | Overloaded desktop application | 166 credits at sign up |
Runway | Unique features | Struggles with movements despite motion brush | 3 video editor projects |
Midjourney Video | Video quality is high | No free plan is a pity | Not available |
Freepik AI Video Generator | All video tools in one | Bugged Sound FX | 20 images per day, no video generation |
LTX Studio | Generates 4 versions and generous free trial | Audio and motion not ideal | 800 credits |
Flux (Video) | Seed number lets you generate similar images | Often aborts the generation process due to problems fetching data | 20 daily credits |
Adobe Firefly Video | ? | ? | 7 Days |
Domo AI | Nice variety of features | Video Gen a bit immature (especially the cyborg) | 15 Credits |
Luma AI | Clean interface | Misleading communication regarding free plan | Not available |
Pika Labs | Generous free trial | Average visuals | 80 credits at signup |
Hunyuan v2 Pro | Style-based input | Prompt builder not always useful | 1 credit only |
Seedance | Quick loading times | Immature Cyborg looks not real | Not available |
Jump straight to:
Status Quo - The Best AI Video Generators
Now things are getting really exciting. The first time Sora came out, and we actually got to use it, I wasn't too excited yet, because the marketing videos OpenAI had released were much better than anything the model was able to generate. But this time it's different!
Sora 2 is actually great, so much so that I worry for Hollywood. And instantly, a battle between Sora 2 and Veo 3 has started. Both have their strengths and it was hard to decide which one to put ahead of the other. Sora 2 worked better for complex motion for the protagonists, but the camera movements can feel a bit erratic. I stick to Veo 3 for the more cinematic scenes where I want to get details right or capture something truly beautiful from the AI (I dive deeper in this blog).
Luckily with my Artlist subscription I can access both because this creative platform for filmmakers and content creators always integrates the newest AI models within their platform. So forget about Fomo and see for yourself which models works better for which scene.
AI Video Generator Features and Free Video Generation
The presents we received under the video GenAI tree this year were camera movements, better delivery on perspectives and the start-and end frame feature (where you give the tool end or start frame or both, kind of like a guard rail) - all seriously enhancing video content creation.
Free Plans: I've noticed video generators become increasingly restrictive with their free video generation plans lately. AI-generated videos are expensive for companies like Runway because they require tremendous processing power. Veo 3 is still more expensive than Sora 2, but I think that's only a question of time. So, completely free video generation is scarce for now.
Speed: When using these video tools, you don't just pay with money, but also with your time. Video generation can take up to several minutes, depending on how many video clips you're creating in parallel through these AI video generators. Fast models like Kling 2.5 Turbo help you with quick video fixed and still deliver a great quality (but without sound).
What is the Best AI Video Generator?
Since Google's Veo3 launched, adding audio into the whole mix, the AI video generation world turned upside down. Finally, we can create the entire clip, including audio, in one tool. I love Elevenlabs and their AI-generated voices, but if I can generate sound right within the video, it makes my workflow much shorter. It’s not just sound, background music and sound effects are part of the package. Most of the fun stuff, like talking Yetis and exploding rooms and boxes, comes straight out of Veo3.
As I mentioned above, Sora 2 seriously challenges Veo 3 and I wouldn't want to miss either of the two anymore. For now, I put Sora 2 slightly ahead of Veo 3, but honestly, it's maybe just the novelty effect. Or that I'm so excited I could finally make this nun breakdance, which Veo 3 just couldn't.
There is only one better thing I can imagine: a creative toolbox that combines the newest models for video AND image generation, music, sound effects, footage, LUTs and voice generation. Which Artlist shamelessly delivers on: The full AI creative package! This is the perfect deal for filmmakers, SMEs and me. Their pricing is super fair given their modular pricing. When Veo 3 became significantly cheaper, Artlist right away passed this discount on to their customers. One of many reason to be impressed by this company, so I awarded them first place for the best AI video generator.
Don’t get this category mixed up with AI Video Editors or AI Avatars, we gave those their own space because they have completely different video capabilities.
Our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
Video comparing the newest video generators with the same simple prompt:
Create an image of 2 people looking at each other, one being an AI robot, the other a woman. The background is space and the mood is friendly.
AI Video Generator Comparison
Most famous Tool: Runway, KlingAI, SoraAI
Video GenAI GENERATE A NEW VIDEO SEQUENCE FROM A PROMPT OR IMAGE
Use cases: Creative output, short movies, ads, music videos, (later: movies)
What it does: Similar to image generators like Dall E or Midjourney, these tools can create a completely new video clip of anything you can dream of. They are still in their infancy, allowing us to create only a few seconds at a time, but most likely one day they will create the movies we watch.
Who will love this: For all creatives who don’t expect for things to work perfectly. Brands and marketers will still struggle with consistency: tools can only make the main character consistent, but not yet others or the scenery.
The Perfect Video Generator Prompt
Action + Scene
optional:
+Style + Background + Camera movements
+ Perspective / angles + Additional elements + Mood
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How I rated the tools
Despite such a different variety of use cases, the factors for my rating are the same for all categories:
Setup/Onboarding: How easy is it to get started with this tool? How simple is the signup, are there any hurdles and complications or can you just start right away?
User Experience: How easy is the tool to handle and the dashboard to understand? I'm a non-techie person, my reviews are user-friendly and I expect the same from the tools.
Tool Performance: It all comes down to the output and its quality. Not expecting miracles, but rather comparing the different tools to each other.
Generosity: Since most of my audience is small business owners and have to watch dollars just like a dime, I appreciate generous trials and free packages.
All prices are monthly because these times are too exciting with new tools every day on the market. You shouldn't commit to a whole year just yet.
How I tested the tools
Within the same category, I gave all tools the same prompt or mission because I wanted to compare the generated videos directly.
The assignment for category 1 was:
a) Create a completely new sequence with the prompt
‘2 people are looking at each other, one is an AI robot, the other a woman. The background is space and the mood is friendly. Make the two protagonists shake their hands.’
or
b) where I was able to use a seed image, I used one I had generated previously with Dreamstudio for my image generator review and prompted for their hands to shake.
You know how marketing always makes everything look great? As if the tools work perfectly. We are not shown the 99 times the software created crap. This is especially true with AI, as the technology is still very young. I want to show you what the video generator has actually created, because I’m not here to waste our time.
Looking for the best free AI video generator? Many of the tools offer trial packages, we’ve added this info for you to help you figure out the best deals to start with.
I hope this extensive comparison of AI video generators in 2025 helps you find your favorite product.
One last thing: I do not recommend tools that offer both at once: writing out the script and generating the visual part don't work well at all. At least yet. They just deliver a mumbo jumbo. I rather control one of the factors than have to struggle around with both.
Why You should listen to me
As a video marketer who has worked full-time for big companies like Revolut and HelloFresh, I have to admit that this is my favorite area to review. It’s incredible how the companies keep overtaking each other every couple of weeks if not days.
Everybody loves video! So much so, that all social media channels tend to copy TikTok. But also for other use cases like product tutorials, training videos, ads, UGC videos or creative projects, producing videos with AI gets easier by the minute.
I have tested and compared more than 20 video generators in the last two years, many of them various times due to revised models. New tools hit the market daily and I want to provide a shortcut by sharing my experience with video AI with you.
If you’re just starting out to use AI video generators now, don’t expect everything to work flawlessly. Bring patience and time to your creative session, as the tools are usually still buggy or disobey your prompts. But also expect to be in awe and surprised by beautiful video creations.
Every now and then, a newly released video generator shakes things up and takes the audience in its grip. But also: Brand ambassadors or brand partners help create a hype on social media. In general, I don’t see one company miles ahead of another. It’s more of a constant race, or a card game where the trump cards are evenly distributed between the players. Sure, some have fallen behind, but the ultimate winner has not been decided just yet.
ALSO CHECK OUT OUR COMPARISONS FOR:
FAQ Online Video Editors
Which AI video generator is best?
Of course that's really hard to say because these AI tools have so different use cases. In general I would say that for editing videos, the top three tools are Canva, Veed.io and Capcut, but this can change quickly. For creating clips from a prompt, I'd bet my money on Runway, Flux and Luma. To bring a human to life via avatar, HeyGen is slightly ahead of other players.
Which is the best free AI video generator?
To our knowledge none of the clip generators is completely for free, but pretty much all companies offer a free period or credits. For example Pictory offers 10min of free video footage, but you have to create it within 14 days (which should be more than enough). When searching for "best AI video generator free" many paid tools like Invideo, Canva and Kapwing come up, but none of them are free video editors, they just offer limited free plans.
What is AI video generation?
Great question, because generally video generators have 3 completely different use cases:
Assemble and repurpose videos
Create a new sequence from scratch
Generate AI avatars
Some tools like Heygen can do both: assemble clips and generate avatars and it does it quite decently. But for mission two, creating a new sequence we really just recommend the specific video software, the outcomes are pretty weak with other tools.
What does the clip creator from Hubspot offer?
With the Hubspot Clip Creator, you can create 10 video projects for free. When starting out, you can choose if you want to make a video with a template or generate it with AI. Next, answer a few questions about the purpose of the video, the size of your business, and the desired tone of voice. It will create your unique clip in a few seconds with background music, written content, and suitable frames. You can easily adjust it or upload your own copy. Ten videos for free is a generous offer, so give it a shot if you feel overwhelmed with the video editors we've mentioned above. Hubpost Clip Creator is a good alternative because it has boiled down to the absolute minimum of video creation.
What other very simple alternatives for editing videos are there?
For another simple alternative, we prefer to create videos online using Adobe Express. Whether you're assembling clips or images for social media content, this might be just the tool for you.
Which AI video genAI is best?
That’s hard to say, it depends what you need and also keeps changing constantly with the release of new models. Favorites in the video community are at the moment Runway (has been around the longest) and Kling (due it’s advanced features and capabilities).
Can AI generate video from text?
Absolutely! That's mostly what AI-driven video software such as Runway or pikalabs do. You enter a prompt (add variables like style, background and perspective) and see what comes out. The first sequence will probably not be perfect right away. If there is something that you don't want then add it as a negative prompt.