TL;DR
- The best AI Video Generators are currently Sora 2 and Veo 3, because they create the most realistic scenes, follow prompts well and can add audio to the videos.
- Artlist combines the best AI video generator models within one tool and adds image, music, and voice-overs in one affordable and modular subscription.
- Free video generators are getting scarce, and fun features like start-to-end frames allow you to tell a cohesive story.
Our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
Status Quo - The Best AI Video Generators
Now things are getting really exciting. The first time Sora came out, and we actually got to use it, I wasn't too excited yet, because the marketing videos OpenAI had released were much better than anything the model was able to generate. But this time it's different!
Sora 2 is actually great, so much so that I worry for Hollywood. And instantly, a battle between Sora 2 and Veo 3 has started. Both have their strengths and it was hard to decide which one to put ahead of the other. Sora 2 worked better for complex motion for the protagonists, but the camera movements can feel a bit erratic. I stick to Veo 3 for the more cinematic scenes where I want to get details right or capture something truly beautiful from the AI (I dive deeper in this blog).
Luckily with my Artlist subscription I can access both because this creative platform for filmmakers and content creators always integrates the newest AI models within their platform. So forget about Fomo and see for yourself which models works better for which scene.
I'm quite impressed by what ElevenLabs has just launched with their new AI video and image suite. Another platform going all in for the ultimate creative suite giving you access to various tool types such as video, image, voice and music generation. I still think the full package Artlist provides is more relevant to video makers due to their endless footage and additional features, but the race is on!
And it's getting harder to compare video generator platforms like Artlist with the models themselves, like Sora 2 or Veo3. It's as if this category is outgrowing itself, so expect a new one soon for Creative AI Platforms.
AI Video Generator Features and Free Video Generation
The presents we received under the video GenAI tree this year were camera movements, better delivery on perspectives and the start-and end frame feature (where you give the tool end or start frame or both, kind of like a guard rail) - all seriously enhancing video content creation.
Free Plans: I've noticed video generators become increasingly restrictive with their free video generation plans lately. AI-generated videos are expensive for companies like Runway because they require tremendous processing power. Veo 3 is still more expensive than Sora 2, but I think that's only a question of time. So, completely free video generation is scarce for now.
Speed: When using these video tools, you don't just pay with money, but also with your time. Video generation can take up to several minutes, depending on how many video clips you're creating in parallel through these AI video generators.
Fast models like Kling 2.5 Turbo help you with quick video fixed and still deliver a great quality (but without sound).
What is the Best AI Video Generator?
Since Google's Veo3 launched, adding audio into the whole mix, the AI video generation world turned upside down. Finally, we can create the entire clip, including audio, in one tool. I love Elevenlabs and their AI-generated voices, but if I can generate sound right within the video, it makes my workflow much shorter. It’s not just sound, background music and sound effects are part of the package. Most of the fun stuff, like talking Yetis and exploding rooms and boxes, comes straight out of Veo 3.
As I mentioned above, Sora 2 seriously challenges Veo 3 and I wouldn't want to miss either of the two anymore. For now, I put Sora 2 slightly ahead of Veo 3, but honestly, it's maybe just the novelty effect. Or that I'm so excited I could finally make this nun breakdance, which Veo 3 just couldn't.
There is only one better thing I can imagine: a creative toolbox that combines the newest models for video AND image generation, music, sound effects, footage, LUTs and voice generation. Which Artlist shamelessly delivers on: The full AI creative package! This is the perfect deal for filmmakers, SMEs and me. Their pricing is super fair given their modular pricing. When Veo 3 became significantly cheaper, Artlist right away passed this discount on to their customers. One of many reason to be impressed by this company, so I awarded them first place for the best AI video generator.
Don’t get this category mixed up with AI Video Editors or AI Avatars, we gave those their own space because they have completely different video capabilities.
In our video on top we're comparing the newest video generators with the same simple prompt:
Create an image of 2 people looking at each other, one being an AI robot, the other a woman. The background is space and the mood is friendly.
(For models with audio capabilities we add:)
Make the two protagonists on the image look at each other. The woman says: so nice to finally meet you and the cyborg says: "Same here"
The Perfect Video Generator Prompt:
Action + Scene
optional:
+Style + Background + Camera movements
+ Perspective / angles + Additional elements + Mood
How I rated the tools
Despite such a different variety of use cases, the factors for my rating are the same for all categories:
- Setup/Onboarding: How easy is it to get started with this tool? How simple is the signup, are there any hurdles and complications or can you just start right away?
- User Experience: How easy is the tool to handle and the dashboard to understand? I'm a non-techie person, my reviews are user-friendly and I expect the same from the tools.
- Tool Performance: How good is the output? E.g. does motion look realistic and smooth or are there any mistakes the AI made?
- Prompt Coherence: How exact did the tool follow my prompt? Did it add all details I had requested?
How I tested the tools
Within the same category, I gave all tools the same prompt or mission because I wanted to compare the generated videos directly. The prompt is quite simple, because I want to see what the tool ads by itself and give it room for interpretation.
The prompt was:
‘2 people are looking at each other, one is an AI robot, the other a woman. The background is space and the mood is friendly. Make the two protagonists shake their hands.’
For tools which allow audio, I added:
The woman says: so nice to finally meet you and the cyborg says: "Same here"
You know how marketing always makes everything look great? As if the tools work perfectly. We are not shown the 99 times the software created crap. This is especially true with AI, as the technology is still very young. I want to show you what the video generator has actually created, because I’m not here to waste our time.
Looking for the best free AI video generator? Many of the tools offer trial packages, we’ve added this info for you to help you figure out the best deals to start with.
I hope this extensive comparison of AI video generators for 2026 helps you find your favorite product.
Why You should listen to me
As a video marketer who has worked full-time for big companies like Revolut and HelloFresh, I have to admit that this is my favorite area to review. It’s incredible how the companies keep overtaking each other every couple of weeks if not days.
Everybody loves video! So much so, that all social media channels tend to copy TikTok. But also for other use cases like product tutorials, training videos, ads, UGC videos or creative projects, producing videos with AI gets easier by the minute.
I have tested and compared more than 20 video generators in the last two years, many of them various times due to revised models. New tools hit the market daily and I want to provide a shortcut by sharing my experience with video AI with you.
If you’re just starting out to use AI video generators now, don’t expect everything to work flawlessly. Bring patience and time to your creative session, as the tools are usually still buggy or disobey your prompts. But also expect to be in awe and surprised by beautiful video creations.
Every now and then, a newly released video generator shakes things up and takes the audience in its grip. But also: Brand ambassadors or brand partners help create a hype on social media. In general, I don’t see one company miles ahead of another. It’s more of a constant race, or a card game where the trump cards are evenly distributed between the players. Sure, some have fallen behind, but the ultimate winner has not been decided just yet.
Video GenAI: Generate a new video sequence from a prompt or image
Most famous Tools: Runway, Veo 3, Sora 2
Use cases: Creative output, short movies, ads, music videos, (later: movies)
What it does: Similar to image generators like Midjourney, these tools can create a completely new video clip of anything you can dream of. They are still in their infancy, allowing us to create only a few seconds at a time, but most likely one day they will create the movies we watch.
Who will love this: For all creatives who don’t expect for things to work perfectly. Brands and marketers will still struggle with consistency: tools can only make the main character consistent, but not yet others or the scenery.