'Block the noise, you don't need to know everything about AI'
June 19th, 2024
Interview with Mauricio Tonon, AI Specialist & Creative Director
True Mauricio, since you have us and we filter the noise for you ;)
This independent Creative Director has worked for heavy weights like CocaCola, Fiat or Kitchenaid is Brazilian and lives in Barcelona. He purely works on creative AI projects and offers AI workshops to companies.
Regularly winning marketing awards like an Effie, the Webby Award or fwa, is just on his plate like a bowl of Acai.
Let's check out what he tells people who focus on fear rather than opportunities through AI.
What's your job and how does it involve AI?
I work fully with AI, just get AI related projects, video, image, storytelling.
What's the craziest thing about AI you've heard so far?
That it will take jobs. Is a technology, it will not take your job, it may make it obsolete and create new opportunities, like all other technologies that came before.
Which AI tool do you personally use the most?
ComfyUI
Do you prefer: ChatGPT or Gemini?
ChatGPT. Gemini is the same technology with a worse interaction.
What area should AI enthusiasts keep an eye on in the near future?
Video AI. Will change the whole industry and allow more creative people to realize their ideas
Any tips, tricks or hacks regarding the use of AI?
Experiment and find the one that fits to you. Block the noise, you dont need to know everything about AI, pick your battles. Be part of the community. Discord is full of great servers with great people sharing and caring for each other.
What AI tool should be invented for you?
Magical video editing guided by text
Love or hate: Technology smarter than humans aka AGI?
Dont exist so, I love the idea of it.
Do you believe AI will bring a bigger technological revolution than the internet?
Its already doing it.
Who'll make the race for spearheading AI in 10 years? e.g. Microsoft, OpenAI, etc.
Open source community.
Is AI more of a chance or a challenge for humanity? Why?
Is a technology, how we decide to use it will decide if it's a chance or challenge.
The Interview
Connect with Mauricio Tonon:
Find his work here: www.tonon.co/
Book him for workshops: https://ai-workshop.tonon.co/
Find him on insta & twitter under @mauriciotonon, Linkedin here.
Continue Reading:
'AI won't replace jobs but those using AI will replace those who aren't using AI' says CEO Krish Ramineni of Fireflies.ai
‘You might prefer writing on clay tablets, but progress is inevitable‘ says Chatfuel CEO Fedor Pak
‘These tools work better when you bribe them' Thomas Bornheim, 42 Heilbronn
‘AI democratizes creativity' says AI Video Expert Jan-Willem Blom
’If data is diverse and representative enough then I would love for technology to be smarter than humans’ says Svenja Schölermann from Women in AI
‘It’s incredibly helpful to give LLMs it’s response back and ask it to find 5 ways to fix it.’ Dipanshu Gupta, AI Equity Research Analyst
Check out our AI tool comparisons:
About the interview series:
‘Spilling the digital beans on AI’ allows you to listen in on CEOs building AI tools and learn from AI enthusiasts who are already leveraging the technology every day.
Whether you are looking for tips using AI or want to take a glimpse into the future of AI with us, get the popcorn out because we translate the technical chit-chat into a language we all understand.
