The Best AI Video Generators for 2025

A detailed comparison of the newest AI video generators with video examples.

September 2nd, 2025

lili-ai-tools-sme

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Last updated

TL;DR BEST AI VIDEO GENERATORS

  • The Best AI Video Generator: Artlist combines the very best AI video generator models within one tool and adds image, music, and voice overs in one affordable subscription.

  • The best AI Video Generator model is currently Veo3 because it can also add audio and the video quality is great

Free AI Video Generators and Pros & Cons Overview

Tool Name Best Pro Biggest Con Free Access
Artlist All-in-one tool ? 1 video, 4 images, 1 VoiceOver
Veo 3 Audio integration Expensive $300 Free Credit via Vertex AI Platform
Kling AI Start/end image option Overloaded desktop application 166 credits at sign up
Runway Unique features Struggles with movements despite motion brush 3 video editor projects
Midjourney Video Video quality is high No free plan is a pity Not available
Freepik AI Video Generator All video tools in one Bugged Sound FX 20 images per day, no video generation
Flux (Video) Seed number lets you generate similar images Often aborts the generation process due to problems fetching data 20 daily credits
Adobe Firefly Video ? ? 7 Days
DomoAI Nice variety of features Video Gen a bit immature (especially the cyborg) 15 Credits
Luma AI Clean interface Misleading communication regarding free plan Not available
Pika Labs Generous free trial Average visuals 80 credits at signup
Hunyuan v2 Pro Style-based input Prompt builder not always useful 1 credit only
Seedance Quick loading times Immature Cyborg looks not real Not available

Jump straight to:

About the Best AI Video Generators

If you asked me in 2024, during the big SoraAI hype, I would have said that Hollywood is doomed. What had happened?

OpenAI released a few high-quality video clips generated by SoraAI, which looked as if the tool was capable of creating the most amazing lifelike videos with unprecedented realism or surrealism. The initial demonstrations showcased Sora's ability to generate complex scenes with multiple characters, specific types of motion, and accurate details of subjects and backgrounds.

Today we know that AI video generators have trouble creating all at once with consistency: main protagonist, secondary characters, plus background & scenery. Professional video GenAI applications can typically excel at just one element, and until all three elements maintain consistency within the clip, the technology needs significant improvement for realistic video generation.

Now that SoraAI was actually released as a video generator tool in December 2024, not just the carefully curated demonstration clips, Hollywood is happy to see that their video production teams will not be out of work as quickly as we all thought. The AI-powered video tool hasn't delivered on creating the impressive worlds OpenAI initially suggested it could. Many of the generated videos are riddled with peculiarities and inconsistencies, making practical utilization difficult. It has even fallen behind tools like Google's Veo or Flux AI in the video generators marketplace.

Is Video GenAI Glitter Not Gold?

But of course, AI video generators are still magical: finally we can create videos we didn't even dream of. Very fitting that Luma AI calls their video GenAI tool 'dream machine' for text-to-video creation.

We can dream up any scene, action, background or film style through AI video generation. Just limited to 5 or 10 seconds. And often enough AI video generators don't exactly generate our exact dream but a variation of it. Runway still tends to fizzle out humans that are supposed to move. Flux has issues fetching data. Newer video generation models promise improved capabilities.

What Are New AI video generator features in mid 2025?

The presents we received this year under the video GenAI tree were camera movements, better delivery on perspectives, start-and end frame features (where you give the tool end or start frame or both, kind of like a guard rail to not go off too much) - all enhancing video content creation.

Also I've noticed video generators become increasingly restrictive with their free plans lately. AI-generated videos are expensive for companies like Runway and other AI video generator platforms because they require tremendous processing power for high-quality video creation.

When using these video tools, you don't just pay with money, but also with your time. Video generation can take up to several minutes, depending on how many video clips you're creating in parallel through these AI video generators.

What is the Best AI video generator?

Since Google's Veo3 launched, adding audio into the whole mix, there simply can't be anything better. At least for now, until the next AI video generator turns our world upside down. But finally we have the full final product: A video that doesn't require other tools and can create full scenes. Most of the fun stuff like talking Yetis and exploding rooms and boxes come straight out of Veo3.

The only thing I can imagine that's better than this is a creative toolbox that combines the newest models for video AND image generation, music and sounds and an editing suite. Which Artlist shamelessly delivers on. I, filmmakers and SMEs are in on the deal and happy to pay for only one subscription with modular and fair pricing. In exchange I awarded them with the first place for the best AI video generators.

But, don’t get this category mixed up with AI Video Editors or AI Avatars, we gave those their own space because they have completely different video capabilities.

Just fyi, our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.

Video comparing the newest video generators with the same simple prompt:

Create an image of 2 people looking at each other, one being an AI robot, the other a woman. The background is space and the mood is friendly.

AI Video Generator Comparison

Setup/Onboarding

5

User Experience

5

Tool Performance

5

Overall score:

5

Use Cases

Creative projects, Social Media, Ads. Anything creative really.

GET 2 MONTH FREE

Key Features

  • AI Video Generator
  • AI Image Generator
  • Veo3
  • Nano Banana
  • Sound Effects
  • Text-to-Speech
  • AI Voiceover
  • +21 languages
  • 30+ Voices
  • Exclusive Studio Voices
  • Voice Library
  • Lifelike Voices
  • AI Image & Video Generator
  • Premium LUTs
  • Over 1M Footage Clips

Pros & Cons

Pros:

  • All-in-one tool makes my life easier
  • Gives access to the newest video and image models
  • Unique features like colour grading and sound effects
  • Modular pricing lets you always choose the best deal for you
  • Amazing performance throughout

Cons:

  • ?

Price Point

Music & SFX
$9
AI Suite
$11
Footage & Templates
$31
Artlist Max
$39
Free Trial
1 video, 4 images, 1 voiceover

Conclusion

Artlist offers pretty much the perfect package for all creative endeavors. It's as if a company has finally listened to my prayers and included everything I had asked for: The best video generators, newest AI image gen and most advanced editing features (including Nano Banana), sound effects, AI voiceovers, templates and even colour grading all in one tool. SMEs can save significantly by combining everything in one tool, but their modular pricing system also allows for smaller packages. Let's also not forget about the time and computer storage required for downloading and uploading all the bits and pieces. I think tools like Artlist are the future. I never understood why I Runway and co. didn't add a proper video editing tool to their software right away. So here I go!

award emoji

2

Setup/Onboarding

4

User Experience

4

Tool Performance

5

Overall score:

4.33

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Email Support, Google Cloud Community

Key Features

  • Text to Video
  • Frames to Video
  • Video extension
  • Camera control
  • Scenebuilder
  • 1080p upscaling
  • 4K Realism
  • Improved Prompt Adherence
  • Improved Creative Control
  • Sound Effects

Pros & Cons

Pros:

  • Audio integration
  • Good video quality
  • Camera movements

Cons:

  • Expensive
  • Weird background noises

Price Point

Price Per Second
$0.50
Cost per 8-second clip
$4
Free Trial
$300 Free Credit via Vertex AI Platform

Conclusion

Ok Google, I see how you play it! The first video generator to add audio, pretty cool. Even if not perfect, but it wouldn't be fair to expect that I suppose. In my first try the cyborg says something cyborg-ish I suppose, at least I don't get it. But the woman responds as prompted and sounds great. The visuals are good, so overall I like it. By the way, I've added in the video comparing all generators, just scroll up and watch it straight there.

3

Setup/Onboarding

5

User Experience

4

Tool Performance

5

Overall score:

4.75

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

AI Answers, Help Docs, Email, Online Chat

Key Features

  • Text to Video
  • Image to Video
  • Superior Video Realism
  • Dynamic Lighting and Shadows
  • Multi-Style Support
  • Faster Rendering Speeds
  • Enhanced Prompt Adherence
  • Dynamic Visuals
  • Video Length Support
  • Improved Camera Movements
  • Yearbook Effect
  • Start & End Frames

Pros & Cons

Pros:

  • Possibility to add start and end image
  • Effect feature very cool, with 15 camera perspectives
  • Allows 10 second generations
  • Will automatically write a prompt for the start and end image function

Cons:

  • Many annoying windows within the desktop application

Price Point

Standard, Duration 5 seconds
$0.56
Standard, Duration 10 seconds
$1.12
Pro, Duration 5 seconds
$0.98
Pro, Duration 10 seconds
$1.96
Free Trial
66 daily credits

Conclusion

Oh I laughed so hard about my first generation with the start to end frame function. I had uploaded two screenshot of myself in an online meeting, just to see what the tool would make me do. It added a very funny lip sync, which made me look as if I am singing in the video. I tested this feature some more and I am quite impressed by Kling 1.6. I also love that this tool allows 15 different camera movements or perspectives, which is what has given me the most headaches recently with video generation. I feel like they are focusing a lot on community building, similar to midjourney for image gen. Overall this is the top runner for me at the moment.

4

Setup/Onboarding

3

User Experience

4

Tool Performance

5

Overall score:

4

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Help center, Enquiry form

Key Features

  • Motion Brush
  • Text to Video AI
  • Image to Video AI
  • Generate Images
  • Infinitely Expand Images
  • Reimagine Any Image
  • Train Custom Models
  • Erase Things from Videos
  • Slow Mo Any Video
  • Image to Video
  • Background remover
  • Gen-3 Alpha
  • Complex Scene Changes
  • Cinematic Choices
  • Enhanced Fidelity
  • Act-1 (animate human movements)
  • Upscale to 4k
  • Act-One
  • Expand Video

Pros & Cons

Pros:

  • Great interface
  • Easy to use

Cons:

  • Not good with following my prompts
  • The tool struggles with image to video and adding natural movements
  • Was outpaced by competitors like Kling AI

Price Point

Standard
$15
Pro
$35
Unlimited
$95
Free Trial
Free Tier

Conclusion

Runway was the first tool I tested for creating a new video sequence based on a picture (image-to-video). As you can see in the video above, it wasn’t able to let the hands shake, but it’s only a question of time until this trailblazer manages to do so. Its motion brush feature is unique and I appreciate their generous offer of 105 seconds of free credit. And, I mean just look at the frame! So beautiful.

5

Setup/Onboarding

3

User Experience

5

Tool Performance

4

Overall score:

4

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Email Support

Key Features

  • Turn Images into Videos
  • Motion Control Options
  • RAW Mode for Precision
  • Aspect-Ratio Based Output
  • Extendable Video Duration
  • Prompt-Driven Animation
  • Custom Settings Panel
  • Manual Video Scrubbing
  • Animate Your Own Uploads
  • Sticky Image Pinner

Pros & Cons

Pros:

  • Video Quality is high
  • Included camera movements

Cons:

  • Added an umprompted romantic touch (they are almost kissing)
  • No free plan is a pity

Price Point

Basic
$10
Standard
$30
Pro
$60
Mega
$120
Free Trial
Not available

Conclusion

Midjourney (pretty much the first famous image generator) has launched their video model and the quality is quite nice. It followed the prompt almost perfectly, except for that the protagonists are almost kissing, therefore I had to deduct a point for tool performance. Other than that I love the background, camera movement and style. Midjourney video, I see us having a lot of fun in the future together. But maybe don't let everything kiss just because a girl is involved, ok?

Setup/Onboarding

4

User Experience

5

Tool Performance

5

Overall score:

4.75

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Freepik Help Center, Freepik Support Form

Key Features

  • Extensive free library
  • 4K and HD resolution
  • Video Review Vectors
  • Illustrations
  • Mockup
  • 3D Models
  • Text to Video
  • Image to Video
  • Custom Character
  • Custom Styles
  • Voice Generator
  • Sound Effect Generator
  • AI-generated Music
  • Lip Sync

Pros & Cons

Pros:

  • All relevant video generators within one tool
  • Offers also the best image gen within the tool box
  • Super easy to use
  • Access to experimental models

Cons:

  • Sound FX feature created gibberish

Price Point

Essential
$7
Premium
$17
Premium+
$39
Free Trial
Limited Use

Conclusion

If you think now: but Freepik doesn't have its own model, why did you add them to this category? You are absolutely right. But it does combine all relevant models and makes the creation process so easy and fun that it absolutely made sense to add it. If there is something one tool can't do, you can simply create the frame with another tool. Also having such an amazing image generator with Flux AI in the same tool, makes Freepik especially fun to play around with. It even lets you test experimental models and take a look into where video GenAI is going. One downside I found was that the sound FX feature doesn't work properly yet.

7

Setup/Onboarding

4

User Experience

2

Tool Performance

5

Overall score:

3.67

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Email Support

Key Features

  • Text‑to‑Video & Image‑to‑Video
  • Video Durations
  • Custom Animation Styles
  • Quality Settings & Resolution Choices
  • Specialized AI Video Effects
  • Prompt-Controlled Creativity
  • Seamless Transitions
  • Motion Realism
  • Private Video History
  • Fast Queues

Pros & Cons

Pros:

  • I like the video generations (mostly)
  • Handy to have an image generator within the same tool
  • Seed number let's you generate similar images

Cons:

  • Loading times rather slow
  • Often aborts the generation process due to problems fetching data
  • Payment processor is fishy
  • Credits expire within a month

Price Point

Standard
$9.99
Popular
$19.99
Professional
$29.99
Free Trial
20 Daily Credits

Conclusion

Flux is a solid video generator and very much in the constant race for the number one tool. And because I really really like the generated videos, I placed it in the middle. But there are just a few problems with it: It tends to have issues fetching internal data during the generation process (which can take quite some time). Also, their payment processing is problematic: the first time I tried to make a payment it seemed like it didn't go through. So I tried to book it again and saw that now I had paid double. After I had cancelled both subscriptions, they falsely deducted money from me still. Also credits will expire within a month, why? So I had to deduct some points because of these issues, but the generations are usually nice.

Setup/Onboarding

3

User Experience

5

Tool Performance

3

Overall score:

3.67

Use Cases

PROMPT TO VIDEO

TRY ADOBE FIREFLY

Key Features

  • Text-to-video
  • AI-generated video effects
  • Advanced Camera Controls
  • B-Roll Creation
  • Commercially Safe Model
  • IP-friendly outputs
  • Resolution Options
  • Aspect Ratio Support
  • Keyframe Frame Control
  • Special Effects Generation

Pros & Cons

Pros:

  • Shot Size and Shot angle feature is great
  • Free video generation available
  • Video composition feature
  • Seed number helps you copy styles

Cons:

  • Kept on generating the woman with an arab scarf (maybe hacked?)
  • Frame could look more crisp and good

Price Point

Standard
$9.99
Pro
$29.99
Premium
$199.99
Free Trial
7 Days

Conclusion

This is the logical next step for Adobe: add a video generator to their AI tool mix. To be fair I tested their Video Generator when it was still in Beta. It didn't blow me away but it's not bad either. I like that they different shot sizes, camera angles and motions. You can also add a start and endframe picture, to control the narrative. I expect adobe to improve their tool significantly in the next few month and become a serious contender for Runway, KlingAI and others.

9

Setup/Onboarding

5

User Experience

3

Tool Performance

3

Overall score:

3.67

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Discord

Key Features

  • Video-to-Video Style Transfer
  • Image-to-Video Animation
  • Character Animation
  • AI Video Lip‑Sync
  • Screen Keying / Background Removal
  • Media Upscaling
  • Text-to-Image & Text-to-Video
  • AI Image Style Transfer
  • Flexible Workflow Modes
  • Rich Template & Quick App Library

Pros & Cons

Pros:

  • Nice variety of features
  • Super clean interface
  • Easily generate all at once: videos, voice overs, AI avatars
  • Unique feature: Screen Keying
  • Generate for free in Relax Mode

Cons:

  • The cyborg in the video generation could look more defined
  • Didn't follow my prompt perfectly and added a lab background instead of space

Price Point

Basic
$9.99
Standard
$27.99
Pro
$69.99
Free Trial
15 Credits

Conclusion

I see what you are doing there, DomoAI! You are building the next all-in-one toolbox for video generation AND editing! I like it, and it's definitely the future. DomoAI has some nice features and is fun to play around with. You can even go for free generations if you don't mind waiting for a while. I haven't seen features like Screen Keying anywhere else yet, which is like an added green screen, so that characters can easily be isolated later in the editing process. I can clone my voice and even make my picture speak. However, I feel like the core product, video genAI, could have performed better. The cyborg from my usual prompt looks a bit immature and doesn't quite beat Runway or Kling AI yet. Otherwise, this is a solid tool with a wide range of features and a refreshing interface!

10

Setup/Onboarding

3

User Experience

4

Tool Performance

3

Overall score:

3.33

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

not available on for free plan

Key Features

  • Text To Video AI
  • Image To Video AI
  • NeRF AI 3D Capture
  • 3D Textured Asset Generation
  • Unity Integration
  • Text-to-Video Conversion
  • High-Quality Video Output
  • Customizable Templates
  • Dream Machine
  • Guided Capture Mode
  • Luma AI Genie
  • NeRF Technology
  • Image Zip Upload
  • Interactive Scene Viewer
  • 3D Exports
  • Audio Generation

Pros & Cons

Pros:

  • Better in creating the requested movement than other video generators
  • Generous free offer

Cons:

  • Video not downloadable on free plan
  • Unable to recognize the protagonists due to wrong perspective
  • long loading times on free plan

Price Point

Web Lite
$9.99
Web Plus
$29.99
Free Trial
10 creations per day

Conclusion

This tool for me doesn't really come up to the expectation and the huge hype around it. But it has a lot of potential. It scored the same as Pika Labs, but I prefer it because the generated video isn't just animation style, unlike Pika's. LumaAI is better at showing the requested movement, but it's not really good either. I have generated a few very weird-looking things with it. Imagine here an smiley with a tear for not letting me download those weird generations on the free plan so I can show you! We would have had a blast.

11

Setup/Onboarding

3

User Experience

3

Tool Performance

4

Overall score:

3.33

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Enquiry form, FAQ

Key Features

  • Image to Video
  • Text to Video

Pros & Cons

Pros:

  • Ease of use, very uncomplicated
  • The library of videos with the re-prompt feature is nice

Cons:

  • Quality of generated video is so-so
  • Only able to do animation style

Price Point

Basic
$10
Pro
$60
Free Trial
300 credits

Conclusion

After 2 animation-style videos, I prompted for a photo-realistic video, but Pika seems to be unable to do that. I feel like the lady is trying to mumble something, but her lips are not moving enough. Nice fact: Pika Labs is actually a non-profit organization and a community of AI enthusiasts. And was one of the first open source video generators. Pika, I wish I could show you a bit more love. Sorry!

12

Setup/Onboarding

4

User Experience

3

Tool Performance

3

Overall score:

3.33

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

AI Answers, Help Docs, Email, Online Chat

Key Features

  • 13B Parameters
  • High Quality Motion
  • MLLM Text Encoder
  • Open Source
  • Best-in-Class Performance
  • HD Resolution
  • Smooth Special Effects
  • Native Camera Cuts
  • Smart Prompt Builder
  • Promotional content
  • Additional Camera Perspectives
  • 24 frames per second
  • Resolutions up to 1024x576 pixels
  • Scene Control

Pros & Cons

Pros:

  • Allows you to choose styles from a list instead of writing it in the prompt

Cons:

  • Offers only one credit for testing the tool, but one video gen takes 12 credits
  • Prompt builder feature doesn't always add value, it makes the creation process just longer

Price Point

Each Video
12 Credits
Free Trial
1 credit only

Conclusion

I like Hunyuan but I wouldn't say it massively sticks out among all other video generators. The most unique feature is that we can choose between 5 different perspectives, a feature only a few video generators have picked up on yet. Kling 1.6 offers 15 with movements. Also I didn't like that the free plan with its 1 credit doesn't allow testing the video generation, which costs 12 credits. This was the only tool that created an Asian lady shaking the cyborgs hand, no wonder, as the parent company Tencent Holdings is Chinese. Refreshing to see the ethnicity mix!

13

Setup/Onboarding

3

User Experience

3

Tool Performance

2

Overall score:

2.6

Use Cases

PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT

Support

Email Support

Key Features

  • Dual Generation Modes
  • Flexible Duration Options
  • Quality Output
  • Motion Synthesis
  • Text-to-Video
  • Image-To-Video
  • Motion Handling
  • Instruction Following
  • Visual Outputs
  • Concurrency Support

Pros & Cons

Pros:

  • Quick loading times

Cons:

  • Immature Cyborg looks not real
  • Movements look unnatural

Price Point

Starter
$29.90
Standard
$49.90
Premium
$89.90
Free Trial
Not Available

Conclusion

Bytedance's (TikTok makers) video generator works ok. It didn't blew me off my socks, at least with this very simple prompt. The cyborg looks very immature and unnatural. But I will definitely keep an eye on it, assuming that the model will learn very quickly since TikTok has so many videos and with that a lot of training data, which should give it a headstart.

Most famous Tool: Runway, KlingAI, SoraAI

Video GenAI GENERATE A NEW VIDEO SEQUENCE FROM A PROMPT OR IMAGE

generate a video emoji

Use cases: Creative output, short movies, ads, music videos, (later: movies)

What it does: Similar to image generators like Dall E or Midjourney, these tools can create a completely new video clip of anything you can dream of. They are still in their infancy, allowing us to create only a few seconds at a time, but most likely one day they will create the movies we watch.

Who will love this: For all creatives who don’t expect for things to work perfectly. Brands and marketers will still struggle with consistency: tools can only make the main character consistent, but not yet others or the scenery.

The Best AI Video Generators for GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT (Video GenAI)

  1. Artlist - 2.Veo 3 - 3. Kling AI - 4. Runway - 5. Midjourney Video - 6. Freepik AI Video Generator - 7. Flux (Video) - 8. Adobe Firefly Video - 9. Domo AI - 10. Luma AI - 11. Pika Labs 12. Hunyuan v2 Pro - 13. Seedance

The Perfect Video Generator Prompt

Action + Scene

optional:

+Style + Background + Camera movements

+ Perspective / angles + Additional elements + Mood

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How I rated the tools

Despite such a different variety of use cases, the factors for my rating are the same for all categories:

  • Setup/Onboarding: How easy is it to get started with this tool? How simple is the signup, are there any hurdles and complications or can you just start right away?

  • User Experience: How easy is the tool to handle and the dashboard to understand? I'm a non-techie person, my reviews are user-friendly and I expect the same from the tools.

  • Tool Performance: It all comes down to the output and its quality. Not expecting miracles, but rather comparing the different tools to each other.

  • Generosity: Since most of my audience is small business owners and have to watch dollars just like a dime, I appreciate generous trials and free packages.

All prices are monthly because these times are too exciting with new tools every day on the market. You shouldn't commit to a whole year just yet.

How I tested the tools

Within the same category, I gave all tools the same prompt or mission because I wanted to compare the generated videos directly.

The assignment for category 1 was:

  • a) Create a completely new sequence with the prompt

    ‘2 people are looking at each other, one is an AI robot, the other a woman. The background is space and the mood is friendly. Make the two protagonists shake their hands.’

    or

  • b) where I was able to use a seed image, I used one I had generated previously with Dreamstudio for my image generator review and prompted for their hands to shake.

You know how marketing always makes everything look great? As if the tools work perfectly. We are not shown the 99 times the software created crap. This is especially true with AI, as the technology is still very young. I want to show you what the video generator has actually created, because I’m not here to waste our time.

Looking for the best free AI video generator? Many of the tools offer trial packages, we’ve added this info for you to help you figure out the best deals to start with.

I hope this extensive comparison of AI video generators in 2025 helps you find your favorite product.

One last thing: I do not recommend tools that offer both at once: writing out the script and generating the visual part don't work well at all. At least yet. They just deliver a mumbo jumbo. I rather control one of the factors than have to struggle around with both.

Why You should listen to me

As a video marketer who has worked full-time for big companies like Revolut and HelloFresh, I have to admit that this is my favorite area to review. It’s incredible how the companies keep overtaking each other every couple of weeks if not days.

Everybody loves video! So much so, that all social media channels tend to copy TikTok. But also for other use cases like product tutorials, training videos, ads, UGC videos or creative projects, producing videos with AI gets easier by the minute.

I have tested and compared more than 20 video generators in the last two years, many of them various times due to revised models. New tools hit the market daily and I want to provide a shortcut by sharing my experience with video AI with you.

If you’re just starting out to use AI video generators now, don’t expect everything to work flawlessly. Bring patience and time to your creative session, as the tools are usually still buggy or disobey your prompts. But also expect to be in awe and surprised by beautiful video creations.

Every now and then, a newly released video generator shakes things up and takes the audience in its grip. But also: Brand ambassadors or brand partners help create a hype on social media. In general, I don’t see one company miles ahead of another. It’s more of a constant race, or a card game where the trump cards are evenly distributed between the players. Sure, some have fallen behind, but the ultimate winner has not been decided just yet.

ALSO CHECK OUT OUR COMPARISONS FOR:

FAQ Online Video Editors

Which AI video generator is best?

Of course that's really hard to say because these AI tools have so different use cases. In general I would say that for editing videos, the top three tools are Canva, Veed.io and Capcut, but this can change quickly. For creating clips from a prompt, I'd bet my money on Runway, Flux and Luma. To bring a human to life via avatar, HeyGen is slightly ahead of other players.

Which is the best free AI video generator?

To our knowledge none of the clip generators is completely for free, but pretty much all companies offer a free period or credits. For example Pictory offers 10min of free video footage, but you have to create it within 14 days (which should be more than enough). When searching for "best AI video generator free" many paid tools like Invideo, Canva and Kapwing come up, but none of them are free video editors, they just offer limited free plans. 

What is AI video generation?

Great question, because generally video generators have 3 completely different use cases:

  1. Assemble and repurpose videos

  2. Create a new sequence from scratch

  3. Generate AI avatars

Some tools like Heygen can do both: assemble clips and generate avatars and it does it quite decently. But for mission two, creating a new sequence we really just recommend the specific video software, the outcomes are pretty weak with other tools. 

What does the clip creator from Hubspot offer?

With the Hubspot Clip Creator, you can create 10 video projects for free. When starting out, you can choose if you want to make a video with a template or generate it with AI.  Next, answer a few questions about the purpose of the video, the size of your business, and the desired tone of voice. It will create your unique clip in a few seconds with background music, written content, and suitable frames. You can easily adjust it or upload your own copy. Ten videos for free is a generous offer, so give it a shot if you feel overwhelmed with the video editors we've mentioned above. Hubpost Clip Creator is a good alternative because it has boiled down to the absolute minimum of video creation. 

What other very simple alternatives for editing videos are there?

For another simple alternative, we prefer to create videos online using Adobe Express. Whether you're assembling clips or images for social media content, this might be just the tool for you.

Which AI video genAI is best?

That’s hard to say, it depends what you need and also keeps changing constantly with the release of new models. Favorites in the video community are at the moment Runway (has been around the longest) and Kling (due it’s advanced features and capabilities).

Can AI generate video from text?

Absolutely! That's mostly what AI-driven video software such as Runway or pikalabs do. You enter a prompt (add variables like style, background and perspective) and see what comes out. The first sequence will probably not be perfect right away. If there is something that you don't want then add it as a negative prompt.