Brand Avatars for UGC Content

Conclusion

I think this tool is best suited for SME owners who want a quick and automated way to create AI brand avatars and UGC videos but aren’t too concerned about having full creative control over their brand messaging. The process starts with uploading a URL, after which the tool automatically scans the website for basic information and images. However, it initially pulled the wrong brand name and description, which I had to correct manually. I liked that I could adjust settings based on the social media platform and choose from different tones and purposes if I let AI generate the script. A nice touch was the ability to manually add pauses. However, I quickly noticed a problem—despite updating my brand description, the **AI script generator still used the outdated information**. This meant I had to rely on my own script instead. While I could preview the AI-generated scripts, they felt too generic and didn’t add much value. Once the script was set, the tool generated 14 different video variations, and I had to select one to render. The biggest issue came at the final stage—despite choosing my own script, the tool still produced a rather impersonal and generic video, almost as if it had partially overwritten my input. While the automation makes video creation fast and easy, the lack of control over the final output was frustrating. You can tweak details, but the tool ultimately seems to do what it wants, which is why I found it limiting in terms of customization and user experience and gave it a medium rating.