Best AI Website Builders in 2025
And How To Outpace Competitors When Building an AI Website
Written by
Last updated
July 3rd, 2025
It’s kind of funny—I only recently added this “AI site builder” category to AIToolsSME.com, even though, well… this here is a website and this is an area I'm very knowledgeable in. And I’ve spent a good chunk of time figuring out what makes a web builder good (or not so good). While many of the tools I’ve tested aren’t AI tools in the purest sense, they are AI-driven—some more obviously than others.
Here, I’m taking a closer look at the AI side of things. What can these builders actually do with AI? How smart are they, really? To make it obvious, I added this as a factor in the overall rating and also in the overview table below.
But let's take a few steps back before I give you an overall answer for which AI website builder to use, especially for SMEs.
Jump straight to:
Think about this first: What am I building this website for?
Traffic-Driven Websites: Do you want to get a lot of traffic to your website/is it part of your business model? Example: You run an e-commerce store or a blog which you monetize with affiliate links. In this case SEO is essential and your content has be unique.
Informational Business Sites: Or should it simply inform potential clients and customers about details of your service or product? Because in that case, SEO is not a major factor you have to consider. Example: You run a restaurant and want to create a virtual menu.
Above I've mentioned that your content should be unique for anything where the website is part of the business model. Let me explain. Many of the AI website builders are capable of creating the full homepage for you, including the copy and website design. But if YOU are able to create it within 5 minutes (and that's literally possible with tools like Gamma, Lovable, Durable or 10Web) then your competitors will be able to do the same. Which page do you think will rank among search engines and LLMs now? The one that offers unique insights beyond what AI is able to generate.
This is my number one advice to you: If you create a website using AI, add lots of unique insights to make it rank well.
What's the best AI Website builder in 2025?
If I were to start building my traffic-driven website again today (currently running on Squarespace), I’d almost certainly go with Webflow. The reason is its powerful CMS collections. Being able to pull content from a database like Airtable (where lots of AI automations can take place) and dynamically populate it across the site just makes everything more efficient. Change one thing in the database, and boom—it updates everywhere. No more hunting down every spot where a newsletter widget or affiliate link lives. That manual stuff adds up fast. Also Webflow offers advanced SEO options, super essential to get more traffic onto the page. Lovable is also a great tool for this, but I am missing a more unique design and look from this AI builder. If the page requires unique widgets, you can easily build it with Lovable, even without coding skills.
If I were to start an informational business site, I would go with Gamma. I'd input all my business info in the prompt when building a website, let it create the first draft and then make small adjustments to make it my own. It's really that easy and Gamma is known for amazing designs and its bug-free software (check out the presentation AI comparison too). Another argument: Gamma websites can run on the free plan and will not cost you a dime.
That said, no tool is perfect. Webflow and Framer, for example, are super powerful, but they can feel quite intense if you’re new to web design. Templates are your best friend here. Don't get frustrated if you don't get it right away, there is a reason why Webflow has created a video library on how to use their product and is targeting designers more than our audience of SMEs.
The Future of Websites and LLMs Stealing Our Content
And then there’s the big question: Will it still make sense to create websites in the future? With LLMs answering more and more questions before anyone even lands on a page, web traffic is changing. Fewer clicks mean fewer affiliate conversions. But the idea of the “website” isn’t going away just yet. Two considerations from a website owner aka me:
Not all queries can be fully answered by an LLM. Customers will still order, read stories and roam around online.
Platforms like Gamma and Canva are doubling down on their web builder efforts, betting that websites still have a place in the future of the internet. Let's hope that their research teams know more than we do.
Website-based businesses simply have to become better at answering questions, offer unique insights and use AI to become more efficient because the race it becoming fiercer.
So yeah, it still makes sense to build—with the right tool. Below, I dive much deeper into the strengths and quirks of today’s most interesting AI-powered web builders. I did add site builders like Squarespace and Wix, even though their AI capabilities are much more limited than their marketing communicates.
Just fyi, our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
The funniest thing I came across during this review was 10web creating fake testimonials for my new website.
Let's see how long it takes until testimonials completely lose their punch. Bye bye, 6 Principles of Persuasion by Robert Cialdini! It was great to known you!
AI Website Builder Comparison
Comparison: The Best AI Website Builders in 2025
1
Gamma for Websites
Onboarding
5
User Experience
5
AI Capabilities
5
Design
5
Tool Performance
4
Overall Score:
4.8
Key Features
- Generation of outputs within seconds
- Prebuilt Templates & Themes
- Interactive Media Embeds
- Drag-and-Drop Editing Interface
- Stock Media Integration
- Multi-Format Export
- No template lock-in
- Credit-Based AI Usage
- 1-click restyling of decks
- Real-time backups and security
Pros & Cons
Pros:
- Super quick to set up and publish
- Immediate publishing with gamma.site available
- Creates the content for your page in minutes
- No design skill required, as Gamma does that too
- Very stylish designs
Cons:
- Check generated content, as it tends to make things up
- My H-tag detector can't detect any H tags
Price Point
2
Webflow
Setup/Onboarding
3
User Experience
4
AI Capabilities
4
Design
5
Tool Performance
5
Overall Score:
4.2
Support
Webflow Help, Webflow University, Webflow Forum
Key Features
- No-Code Visual Builder
- CMS (Content Management System)
- eCommerce Tools
- Custom Code Access
- Responsive Design
- SEO & Marketing Tools
- Pre-Built Templates
- Live Prototyping
- Third-Party Integrations
- Built-In Hosting & Security
Pros & Cons
Pros:
- Design options probably not comparable with any other tool
- CMS collections are a powerful feature for big websites
- Huge library of templates
- Video Series for onboarding is great and really helps starting out with Webflow
Cons:
- Onboarding can be tricky, so many options can be overwhelming
Price Point
3
Lovable
Setup/Onboarding
5
User Experience
5
AI Capabilities
5
Design
2
Tool Performance
4
Overall Score:
4.2
Support
Discord Community, Lovable Academy, Premium Support
Key Features
- End-to-end app generation
- AI-powered coding assistance
- Fully extensible with custom code
- AI app builder UI
- OpenAI Integration
- GitHub integration
- Custom Model Training
- Style Refinement
- Component Generation
- Layout Creation
Pros & Cons
Pros:
- Exampe
- Example
- Example
Cons:
- Example
- Example
- Example
Price Point
4
Framer
Setup/Onboarding
3
User Experience
4
AI Capabilities
4
Design
5
Tool Performance
4
Overall Score:
4
Support
Articles, Online Chat, Expert Help
Key Features
- Visualization Tools
- Thousands of free templates
- AI Photo Genarating and Editing
- AI Generative Catchy Headlines
- Mobile Responsive
- WYSIWYG Editor Integration
- Vector Graphics Tools Importing and Integration
- Marketing Tools Integrations
- HTML and CSS Editors
- Site Analytics
Pros & Cons
Pros:
- Mini plan is great for testing a project/website cheaply
- simplified design options, but yet powerful
- Big library of templates
Cons:
- Not so intuitive to use for beginners
- CMS not a s elaborate (compared to webflow)
Price Point
5
Canva for Websites
Setup/Onboarding
5
User Experience
3
AI Capabilities
2
Design
5
Tool Performance
3
Overall Score:
3.6
Support
Canva Support Team, Canva Help Center
Key Features
- Magic Studio AI Tools
- Canva-Style Interface
- Custom Domain Support
- Multi-Page Design
- Drag-and-Drop Editing Interface
- Built-in Site Analytics
- Media-First Content Blocks
- Up to 1 TB Storage
- Limited App Integrations
- Collaborative Editing
Pros & Cons
Pros:
- Super easy to use (same as canva)
- Connecting domains is very easy
- Great templates
Cons:
- Very limited in SEO friendlyness (no Schema possible, no image alt text etc.)
- No backend (can't add meta descriptions etc.)
- Practically no AI capabilities
Price Point
6
Durable
Setup/Onboarding
5
User Experience
4
AI Capabilities
4
Design
2
Tool Performance
3
Overall Score:
3.6
Support
Live Chat, AI Assistant, Durable Help Center
Key Features
- 30-Second AI Website Generation
- Built-In CRM
- AI Blog Builder
- Invoice Generator
- AI Branding Tools
- Custom Code Integration
- Free Stock Images & Widgets
- Google Business Profile Integration
- AI Marketing Tools
- Mobile-responsive
Pros & Cons
Pros:
- Integrated website analytics
- Advanced AI capabilities, AI will basically create the whole thing for you
- Very easy to use
- Super quick setup
Cons:
- Limited design options
- Designs are a bit lame templates
- SEO very limited
Price Point
7
10Web
Setup/Onboarding
4
AI Capabilities
5
Design
2
User Experience
3
Tool Performance
3
Overall Score:
3.4
Support
24/7 Live Support
Key Features
- AI Website Builder
- Drag-and-Drop Editing Interface
- Automated Website Optimization
- One-Click Staging & Backup
- Built-in Firewall and Malware Scanning
- Plugin & Theme Management
- Support for WooCommerce
- Multiple Site Management
- Lifetime Deal via AppSumo (Limited)
- Google Cloud Hosting
Pros & Cons
Pros:
- Advanced AI capabilities
- Provided a wireframe for review
- Added relevant but stock images (not AI generated images)
- Easy to use
- Super quick setup
Cons:
- Design is quite terrible
- Created fake testimonials
- Generated copy is very general (but admittedly my prompt was too)
Price Point
8
Wix
Setup/Onboarding
5
User Experience
3
AI Capabilities
3
Design
2
Tool Performance
3
Overall Score:
3.2
Support
Wix Help Center, Customer Care Expert
Key Features
- 900+ High-Quality Templates
- Intuitive Drag-and-Drop Editor
- Wix App Market
- Domain Registration
- Reliable Web Hosting
- Built-In CMS (Content Manager)
- Multilingual Website Support
- Mobile Editing + Optimization
- Automation & Marketing Tools
- Blogging Platform
Pros & Cons
Pros:
- Easy to design and change templates
- Offers additional features like affiliate coupons
- Great add ons with the app library
- Has an integrated video maker
Cons:
- Not set up for CMS collections
- Website Designs are a bit more clunky
- Many add ons cost money
- AI glitches (AI looks flashy but doesn'tan really perform)
Price Point
9
Squarespace
Setup/Onboarding
4
User Experience
2
AI Capabilities
1
Design
4
Tool Performance
2
Overall Score:
2.6
Support
Squarespace Help Center, Email Support
Key Features
- 180+ Professionally Designed Templates
- Drag-and-Drop Builder
- AI-Powered Blueprint Builder
- Advanced E-commerce Tools
- Built-in Blogging Platform
- Integrated SEO Tools
- Built-in Analytics Dashboard
- Acuity Scheduling Integration
- Multilingual & Localization Support
- Third-Party App Integrations
Pros & Cons
Pros:
- Ease of use
- Great customer support
Cons:
- Internal navigation can be confusing, especially with additional services such as online courses and their paywalls
- User journey for clients is not logical
- Limitations regarding SEO
- Limitations regarding Design
Price Point
10
Wordpress
Setup/Onboarding
2
User Experience
1
AI Capabilities
5
Design
2
Tool Performance
3
Overall Score:
2.6
Key Features
- Centralised site management
- Free Domain for One Year
- Smart redirects
- Real-time backups
- Uptime monitor
- One-click restores
- Visitor stats
- Beautiful themes and patterns
- Customize fonts and colors sitewide
- Built-in newsletters & RSS
Pros & Cons
Pros:
- Example
- Example
- Example
Cons:
- Example
- Example
- Example
Price Point
The Best AI Website Builder FAQ You Actually Need
What is an AI website builder?
An AI website builder is a smart platform that helps you build a website with AI assistance, often without writing a single line of code. It uses a suite of AI tools—like AI text generators, AI image editors, and even AI heatmaps—to create content, design the website, and publish your website in record time. Think of it as your personal web designer, only faster and more available.
Do I need technical or design skills to use one?
Not at all—and that’s the whole point. Most AI website builders are made for people who don’t speak fluent HTML or have a background in web design. They offer AI assistance for everything: from generating your first layout to writing website copy. Could we have imagined this ten years ago? Not really. You can now build a professional-looking website with AI in just a few clicks.
Is an AI website builder a good option for small businesses?
Absolutely. AI website builders are especially valuable for SMEs that need a website to showcase services, launch a product, or host a portfolio. Whether you're building an ecommerce website or a simple modern website to list your business hours, these platforms offer AI website design, content generation, and even AI logo creation. It’s the best way to launch fast and affordably—almost like finding the perfect playlist for your brand.
Which builder is best for small informational business sites?
Gamma shines here. If you're building a website with a free plan, Gamma allows you to generate a free personalized website just by inputting your business info. It’s ideal for restaurants, consultants, or anyone needing a clean, modern website without deep SEO needs. It also offers some of the best features for visual storytelling.
Which AI site builder is the most beginner-friendly?
Durable and Lovable are top picks. These AI website builders offer AI to generate full homepages—copy, layout, even branding—in minutes. If you want a free AI website that looks sharp without complex settings, these builders are a great place to start. Just remember to add unique insights to stand out from every other AI-generated site.
What are the limitations of AI builders like Gamma or Lovable?
They’re great for launching fast, but:
Design options can be limited
SEO tools are basic
Content may sound generic unless customized
Still, for a free AI website, they’re solid for launching a professional-looking site without much fuss.
Which platform offers the best design flexibility without coding?
Lovable lets you build a website with AI and tweak the look using visual controls—no coding required. You can even add unique widgets. Framer is another advanced option that offers more creative freedom, but it suits those with some design experience.
Are these AI website builders good for SEO?
Webflow leads the pack. If your goal is to optimize your website for traffic, Webflow offers a full set of SEO tools, CMS support, and integrations with AI meta tag creators. Unlike builders like Wix and Squarespace, which have limited AI features for SEO, Webflow gives you hands-on control over structure and rankings.
Do free plans from AI website builders have enough features?
Often, yes—especially if you're looking to publish your website quickly. Most free AI website builders offer core features: a drag-and-drop editor, AI-generated layouts, and a subdomain. Limitations may include:
No custom domain
Branding from the platform
Limited design options and AI image features That said, they’re perfect for prototyping, portfolios, and trying before you commit to a paid plan.
Which builder is most automation-friendly?
Webflow again. You can use AI tools to help manage your website by syncing it with databases like Airtable. Need to update a product name? Change it once, and it updates across your entire website. That kind of automation is key for ecommerce websites and content-heavy platforms.
Is learning a tool like Webflow worth the time for a small business?
Yes—especially if you want long-term flexibility. While there is a learning curve, Webflow offers powerful features that let you design the best website possible. Use templates to start, follow best practices, and you’ll soon be managing your site like a pro.
Any AI website builders that work well with visual content?
Yes—Canva for Websites is ideal for creating a beautiful website when visuals matter. It’s not designed for high-traffic blogs, but it’s great for event pages, digital menus, and portfolios. You can use Canva’s AI image editor, layout engine, and even AI text generator to build your site.
Which AI builders feel overhyped?
10Web looks good on paper but created fake testimonials during testing—a major red flag. Also, platforms like Wix and Squarespace promote their AI features heavily (think: Wix ADI and Wix AI website builder), but what they offer AI-wise is still fairly basic compared to newer tools.
What’s the best AI website builder overall in 2025?
For traffic-focused projects, Webflow is the best website builder I’ve tested. Its CMS collections, automation capabilities, and design freedom make it the top pick for content-rich or ecommerce websites. For simple sites, Gamma or Lovable work well too.
Is it still worth building a website in 2025?
Yes—but it’s evolving. With LLMs answering more queries before users even reach your site, a website without unique content risks getting ignored. Use AI tools to create content, but layer in your own expertise. Whether you're using Wix’s AI website builder or a builder like Gamma, originality and purpose-driven design still win.
Final Tip: Choose Your AI Website Builder First
Choose the type of website you need: traffic-driven, informational, or visual. Then pick an AI site generator that aligns with your goals. From free trials to AI-powered website copywriting, the builders I’ve listed offer something for everyone—you just need the right blueprint AI to start.